Increase the chance to have your latest creations in the picture.
Reach the desired audience with a documented press kit.
The content, depending on the product, consists of a press text, documentation about the process adding various photo material.
To succeed you must deliver the press kit both digital and on paper (texts and pictures)
Do not send catalog photos to the press, they will show no interest. Take sufficient time during the shoot for photos with the emphasis on atmosphere instead of product only.
A relatively small investment will give you on term free publications in magazines and trade journals.